Frequently Asked Questions (FAQ)

What materials can I use the cleaner on?

Our shoe cleaner solution is safe to use on all your favourite materials, including leather, nylon, nubuck, vinyl, rubber, vegan leather, canvas and cloth. 

Still unsure? Contact us and we’ll guide you through your first cleaning!

What materials should I not use the cleaner on? 

Avoid using the cleaner on fabrics that ruin when wet. This includes premium suede or any material that is colour-treated and water-soluble. 

Why Vans canvas? Most Vans canvas shoes are treated with a rubber foxing and then lacquered to protect against damage that cracks when you move. Dirt accumulates in those cracks and lives under the coating, not on top of the shoe. Bummer!

But the good news is, you can simply use our microfiber cloth to wipe away scuffs and stains. When dry, it acts like a magic eraser.

What if I just want to treat midsole scuffs?

Our microfiber cloth acts like a magic eraser! Use it for midsole scuffs for a fresh out of the box finish.

Will it cause discolouration? 

No! Our gentle formula is designed to naturally clean and condition your shoes. It works to lift the dirt and stubborn stains that often cause discolouration, leaving your sneakers pearly white again. 

How often can I use the cleaner?

To your heart’s content! We suggest using our shoe cleaning formula for everyday maintenance, conditioning and beautifying. 

How much solution should I use for a single cleaning? 

We recommend 6 to 8 pumps per shoe, applied evenly with love. 

How many pairs of shoes does one bottle clean? 

For regular maintenance, one bottle of formula cleans about 50 pairs of shoes on average.

Keep in mind that this depends on the extent of the cleaning. The dirtier the shoes, the more formula you’ll need! 

How do I use the brush and cloth in conjunction with the cleaner? 

After applying 6 to 8 pumps of the cleaner to your shoe, use our bamboo cleaning brush to gently rub the formula over the surface of the shoe. Move the brush in small circles to lift dirt and grime.

Once your desired cleaning is complete, use our microfibre cloth to wipe away any excess foam or dirt. Voila! 

For a lighter cleaning, feel free to skip the brush and use only the cloth and cleaner. Read our complete how-to-guide here.

How do I clean my brush?

To clean your brush, simply rinse with water when necessary. This baby is plant-based, from the bamboo handle to the sisal plant bristles. The more you use and rinse, the sturdier the bristles will get!

How do I care for my cleaning cloth?

A simple water rinse and air dry will do the trick. 
Want to go the extra mile for an occasional deep clean?

Fill a bowl with warm water, add a few drops of our shoe cleaning formula, and let your cloth soak while the dirt lifts

Is it harmful?

No! Our gentle formula is 100% natural, biodegradable and non-toxic. It has no added dyes or preservatives and it’s safe on even the most sensitive skin.

What is it made of? 

Coconuts! No, really. Our cleaning formula is made from natural soap derivatives of coconut, which have antimicrobial and degreasing properties.

In a nutshell, it’s tough on stains and dirt, but soft on skin and fabric.

Is it cruelty free?

All Shoe Laundry products are 100% cruelty-free. Our experts use a combination of scientific literature and non-animal testing to offer the most effective and sustainable products possible.